Som Distilleries - In Growth Phase With Eye On State Diversification: Yes Securities

Yes Securities Report

Som Distilleries and Breweries Ltd has dominant market share of 45% in Madhya Pradesh beer market. In around four years of operations, it has garnered ~19% share in Karnataka (aim of 25-30% over the next few years) and has a respectable ~14% share in Odisha.

Som Distilleries believes market share improvement shows product/brand acceptance. This along with pricing and sales and distribution strategies should help them focus on enhancing market share in its key markets of Bhopal, Karnataka and Odisha while increasing presence in high growth markets like Rajasthan, UP, Jharkhand and Delhi.

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