Kanwal said media organisations need to move from a "situationship" with consumers to a direct relationship by investing in technology, communities and engagement.
The brokerage remains optimistic about its business prospects given the improving equity performance, which is driving up net equity flow market share, superior equity/debt/liquid yield at 70/25/14bps due to lower distributor payouts; and focus on increasing non-MF revenue, which has seen a healthy 24% CAGR over FY22-26.