Gurgaon resident, Harsh Upadhyay, recently took to social media platform X to share his shock over the price of coriander on Zepto. He shared a screenshot showing the cost of the herb on the quick-commerce platform as Rs 131 for 100 grams, even after a 22% discount.
The screenshot displayed the price of 'coriander leaves' as Rs 131, while 'coriander leaves premium' was listed at Rs 141 per 100 grams.
Reactions were a mix of surprise and amusement. One user remarked, "It gets expensive in monsoon!!! All veggies will get expensive during this season!" Another commented, "That too after 22% off... hypocrisy on another level."
One more user noted, "If Zepto's buyers are not aware of the price, you effectively set the price. Notice also the 10 Rs difference between cleaned and normal coriander leaves. It's all nudges and lack of awareness that makes Zepto the start-up it is."
Another user added, "Well, they say young millennials and Gen Z are ready to pay a premium amount for the convenience and speed. 🤷♀️"
The post has garnered over 1.75 lakh views on the platform.
Last month, Zepto raised $665 million, or about Rs 5,560 crore ahead of a potential IPO. The company raised the amount at a valuation of $3.6 billion.
The fresh funding came just nine months after the company raised $235 million at a $1.4-billion valuation. Avenir, Lightspeed, and Avra joined Zepto's cap table as new investors, while existing investors Glade Brook, Nexus, and StepStone co-led the round, with Goodwater and Lachy Groom doubling down as well.
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