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Local FMCG Players Make A Comeback As Giants Combat Inflation, Rural Stress
Small manufacturers are driving the value and volume growth, particularly in non-food categories.
Big brands in the burgeoning $110-billion fast-moving consumer goods market are facing a competitive wake-up call as they lose ground to smaller, more local peers who are growing in strength and gaining share.The local brands—operating within a single market—are growing faster in all categories from noodles to dishwash bars and are grabbing market share from powerhouse brands of multinationals like Hindustan Unilever Ltd. and Nestle ...
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