Infosys, SAP Emarsys Collaborate To Deliver Personalised Omnichannel Customer Experience

Infosys has collaborated with SAP Emarsys, a cloud-based, omnichannel customer engagement platform, to enable businesses to address the need for omnichannel customer engagement. The collaboration aims to help enterprises create impactful marketing campaigns to boost revenue growth and customer experience by leveraging Emarsys’ platform and Infosys Cobalt, an offering for businesses to accelerate their cloud journey.

Infosys said that the collaboration will allow enterprises to create industry-specific cross-channel marketing campaigns, reach customers in real time, and deliver personalisation. Businesses can unlock the value of data by harnessing the platform's artificial intelligence capabilities and Infosys Topaz, an AI-powered set of services, solutions, and platforms using generative AI technologies to enable insights and predictive analytics.

“We look forward to helping businesses streamline their marketing processes, seamlessly blending digital channels, creating a new era of customer engagement, and generating faster insights across the customer life cycle,” said Dinesh Rao, executive vice president, co-head of delivery, Infosys.

The companies will help enterprises get a 360-degree view of campaigns and blend digital channels with in-store experiences to create seamless customer experiences for an immersive and interactive brand experience, Infosys said.

“Our collaboration with Infosys will supercharge customer engagement and the way our customers leverage data to make strategic decisions. With Infosys' expertise connecting integrated marketing solutions to maximise revenue through personalisation, innovation will continue to remain at the forefront for our customers,” said Brian Falzone, chief operations officer, SAP Emarsys.