Infosys Launches Aster, AI-Amplified Marketing Suite, For Improving Brand Experiences

Infosys launched Aster, a set of artificial intelligence-amplified marketing services, solutions, and platforms with the objective of delivering improved brand experiences, marketing efficiency, and effectiveness for business growth.

Aster offers an integrated, real-time view across customers, brands, and channels, enabling companies to increase the return on their marketing investment, Infosys said in a press release. Through creative services, experience design, digital commerce, MarTech orchestration, performance marketing, and marketing operations, Aster helps bring agility to the marketing value chain for B2B and B2C brands.

Utilising technologies such as real-time Unreal Engine 3D, augmented reality/virtual reality/extended reality, and digital twin CGI modelling, it helps build immersive experiences for customers. It also enables brands to derive insights from data through AI-powered customer and marketing data platforms, deepening omnichannel engagement.

According to Infosys, Aster combines generative AI-amplified content and creative services, intelligent recommendations from the MarTech stack, and marketing insights to deliver campaigns. It also boosts efficiencies through marketing shared services by centralising and automating content and design operations, reducing the time and cost to activate campaigns. The suite’s AI capabilities—powered by Infosys Topaz—help brands analyse performance data and adapt strategies in real time.

“Our clients want to tap into new avenues of growth, while deepening customer intimacy, efficiently, in near-real time. They understand the role that modern agile marketing, enabled by data and AI, can play to accelerate their strategy and disintermediate execution. Infosys Aster helps our clients’ marketing organisations master the duality of marketing effectiveness and marketing efficiency,” said Satish HC, executive vice president and co-head of delivery, Infosys.

The suite also helps businesses create shared digital foundations by integrating MarTech and enterprise systems. AI-driven analytics and customer insights help marketers increase customer value by personalising outreach, nurturing conversations, and garnering leads, Infosys said.

This supports brands in driving lead-generation campaigns, capturing demand, and enabling repeat purchases with the suite’s real-time recommendations based on customer behaviour. Predictive insights also help in influencing pricing strategies.

“Businesses need marketing to be their core engine for reimagining the customer experience and driving growth. In the era of AI-first enterprise transformation, CMOs have a unique opportunity to be the true C-suite partner and orchestrator of value across the organisation,” said Sumit Virmani, executive vice president and global chief marketing officer, Infosys.