As much as 59% of enterprise-scale organisations with over 1,000 employees have artificial intelligence actively in use in their businesses, according to an IBM survey. India leads among all the countries surveyed.
The IBM Global AI Adoption Index 2023, conducted by Morning Consult on behalf of IBM, found early adopters are leading the way, with 74% of those Indian enterprises already working with AI, having accelerated their investments in AI in the past two years in areas like research & development and workforce reskilling.
Ongoing challenges for AI adoption remain, including hiring employees with the right skillsets and ethical concerns, inhibiting businesses from adopting AI technologies into their operations. Therefore, in 2024, addressing these inhibitors would be a priority, like providing people with the relevant skills to work with AI and having a robust AI governance framework.
"The increase in AI adoption and investments by Indian enterprises is a good indicator that they are already experiencing the benefits from AI," Sandip Patel, managing director of IBM India & South Asia, said. "However, there is still a significant opportunity to accelerate as many businesses are hesitant to move beyond experimentation and deploy AI at scale."
"To harness its full potential in the coming months, data and AI governance tools are going to be critical for building AI models responsibly that enterprises can trust and confidently adopt. Without the use of governance tools, AI can expose companies to data privacy issues, legal complications, and ethical dilemmas--cases of which we have already seen plaguing many across the world," he said.
Highlights For India
AI Adoption Remained Steady
Today, 59% of IT professionals at large organisations report that they have actively deployed AI while an additional 27% are actively exploring using the technology.
Similarly, approximately six in 10 IT professionals at enterprises report that their company is actively implementing generative AI and another 34% are exploring it.
As much as 74% of IT professionals at companies deploying or exploring AI indicate that their company has accelerated their investments in or rollout of AI in the past 24 months in areas like R&D (67%), reskilling/workforce development (55%) and building proprietary AI solutions (53%).
What's Driving AI Adoption?
Easier-to-use AI, tools and the need to reduce costs and automate processes are driving AI adoption among surveyed companies.
Advances in AI tools that make them more accessible (59%), the need to reduce costs and automate key processes (48%), and the increasing amount of AI embedded into standard off-the-shelf business applications (47%) are the top factors driving AI adoption.
Skills Gap Biggest Barrier
The top five barriers hindering successful AI adoption at enterprises, both exploring or deploying AI, are limited AI skills and expertise (30%), lack of tools/platforms for developing AI models (28%), AI projects are too complex or difficult to integrate and scale (27%), ethical concerns (26%) and too much data complexity (25%).
Ethical AI
The need for trustworthy and governed AI is well understood, but barriers are making it difficult for surveyed companies in India to put into practice.
IT professionals are largely in agreement that consumers are more likely to choose services from companies with transparent and ethical AI practices — 98% strongly or somewhat agree and 94% say being able to explain how their AI reached a decision is important to their business among companies exploring or deploying AI.
However, despite understanding its importance, only a minority are taking key steps towards trustworthy AI like reducing bias (36%), tracking data provenance (46%), making sure they can explain the decisions of their AI models (52%), or developing ethical AI policies (46%).
The top barriers for developing trustworthy and ethical AI are the lack of an AI strategy (57%), lack of company guidelines (55%) and lack of AI governance and management tools that work across all data environments (55%).
AI Impact
Among surveyed organisations in India, AI is already having an impact on the workforce.
Among companies citing AI's use to address labour or skills shortages, they are tapping AI to do things like reduce manual or repetitive tasks with automation tools (63%), automate customer self-service answers and actions (63%) or using AI to improve recruiting and human resources (56%).
As much as 46% are currently training or reskilling employees to work together with new automation and AI tools. In the survey, 51% said that employees at their organisation are excited to work with new AI and automation tools.
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