The latest entrant into the Indian civil aviation airspace, Tata's full-service airline Vistara, on Wednesday got involved with budget carrier SpiceJet - a 10-year veteran of the industry - in a friendly battle of wits and words on micro-blogging site Twitter.
Vistara used a phrase similar to SpiceJet's tagline - "with all our heart" - in one of its promotional tweets on Tuesday.
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