Infosys Launches AI-Enhanced Marketing Services

Infosys Ltd. launched Aster, an artificial intelligence-amplified marketing suite and platform that provides engaging brand experiences along with accelerating effectiveness for business growth.

Aster will provide agility to the marketing value chain for business-to-business and business-to-consumer brands, according to an exchange filing on Tuesday.

Aster has helped global brands increase their repeat buyers by 50%, along with a 30% improvement in the cost of marketing operations and a 40% increase in sales.

The company's clients want to tap into new avenues of growth, according to Satish HC, employee value proposition and co-head of delivery at Infosys.

"Infosys Aster helps our clients’ marketing organisations master the duality of marketing effectiveness and marketing efficiency to truly transform into customer-champions and growth-partners,” he said.