In a blow to actor John Abraham, the Bombay High Court has restrained his production house from using 'Hamara Bajaj', a popular tagline associated with Bajaj Auto, as the title of his next movie.
Bajaj Auto Ltd had approached the court against JA Entertainment Pvt Ltd after it learnt Mr Abraham's production house proposed to make a movie by the name 'Hamara Bajaj'.
While ruling in favour of the Pune-based two-wheeler giant on September 21, Justice S J Kathawala granted a permanent injunction, restraining JA Entertainment from using 'Hamara Bajaj' as title or anywhere in the movie.
Bajaj Auto used 'Hamara Bajaj' in advertisements featuring its popular scooter brand 'Chetak'. Production of the Chetak stopped in 2009, but the tagline has consistently featured in Bajaj's corporate campaigns and is identified closely with it.
Mr Abraham's production firm had earlier clarified that 'Hamara Bajaj' was only a working title of the film - starring Ayushmann Khurana and Yami Gautam - to be directed by Shoojit Sircar.
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