Mobile phones and related accessories are the highest selling items on e-tailing websites like Flipkart, Snapdeal etc., according to the Internet and Mobile Association of India or IAMAI.
The category contributes Rs 9,936 crore or 41 per cent to the e-tailing industry, according a research report by IAMAI.
The next most sold category is - apparels, footwear and personal items - which contributes 20 per cent or Rs 4,699 crore to the industry.
Consumer durables along with kitchen appliances contribute another 14 per cent or Rs 3,404 crore.
"Out of the remaining 25 per cent, laptops/net books/tablets, home furnishings and books contribute another Rs 2,780 crore, Rs1,059 crore and Rs 648 crore respectively," IAMAI said.
E-Tailing in 2014 grew by around 1.4 times from 2013 and constitutes nearly 29 per cent of the overall e-commerce market.
The total e-commerce market including e-tailing was valued at Rs 81,525 crore by the end of December 2014, according to IAMAI. The lion's share of the e-commerce pie lies with online travel at 61 per cent.
It is estimated to grow further at a rate of 33 per cent and cross Rs 1 lakh crore by the end of 2015.
Nearly a half of online shoppers prefer the cash on delivery mode of payment, the study showed.
"45 per cent of the online shoppers prefer cash on delivery as a mode of payment. 21 per cent prefer payment through debit card and 16 per cent via credit card.
"The other modes of payment include internet banking (10 per cent) and other payment modes viz. prepaid cash cards, mobile wallets etc. (8 per cent)," it said.
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