Bournvita Controversy: All That Has Happened So Far

Days after his video went viral, Revant Himatsingka shared a post on his Instagram account in which he issued an apology to Cadbury. In a detailed post, Revant said that he has decided to take down the video which received nearly 12 million views on Instagram after getting a legal notice from Cadbury.

“I have decided to take down the video across all platforms after receiving a legal notice from one of India’s biggest law firms on 13th April 2023. I apologize to Cadbury for making the video. I did not plan or intend to infringe any trademark or defame any company nor do I have the interest or resources to participate in any court cases and I request MNCs to not take this forward legally,” Revant Himatsingka said in his post. Take a look at his full statement:

Soon after the video went viral, Bournvita on its official Twitter account released a statement regarding the issue. “Bournvita contains nutrients namely Vitamin A, C, D, Iron, Zinc, Copper and Selenium which help build immunity. These have been part of our formulation for several years. We have always called out ‘Helps with the healthy functioning of the immune system’ on the back of our pack for several years (even before the Covid-19 pandemic),” the company stated.

In another statement, Bournvita said that over the last seven decades, it has earned the trust of consumers in India by being a scientifically formulated product that adheres to quality standards and complies with the laws of the land.

"We would again like to reinforce that the formulation has been scientifically crafted by a team of nutritionists and food scientists to offer the best of taste and health. All our claims are verified and transparent and all ingredients have regulatory approvals. All the necessary nutritional information is mentioned on the pack for consumers to make informed choices," news agency PTI quoted a Bournvita spokesperson as saying.

"As we continued to witness an abnormal and unusual amount of traction on the post, we were constrained to take legal recourse to avoid misinformation. We also issued a statement to clarify and share the correct facts to allay the concerns of our consumers," the company further said. Bournvita also clarified it had "no play in actions around the presenter's Twitter account" after Revant Himatsingka claimed that his handle was restricted.