boAt co-founder Aman Gupta and Shark Tank India judge Aman Gupta has become a 'Swiftie' after attending pop star Taylor Swift's Eras Tour concert along with his wife Piya and daughter Adaa in London recently.
Taking to Instagram, Gupta shared a video of him at the concert and wrote, "Before booking the tickets, I kept thinking is it worth it? But OMG. What a night! Took Swiftie Adaa or should I say she took us to see Taylor Swift's concert and the energy was UNREAL.
Is Taylor Swift a cult and a phenomenon? Absolutely. Super performer and for me, I now believe she is one of the world's greatest marketers. From someone who didn't really care too much about Taylor Swift, she now has created a new swiftie."
For the unversed, a 'Swiftie' is a fan of the singer-songwriter. Swifties are known for their passion and enthusiasm for Taylor's music, often going beyond just casual listening.
Taylor Swift's Eras Tour
Taylor Swift's record-breaking Eras Tour was launched in March 2023. The ambitious tour spans five continents and by the end of 2024, Swift is set to play a total of 152 Eras shows across 54 cities worldwide.
Taylor Swift's latest London leg of the Eras Tour took place from June 21 to 23. Her boyfriend, Travis Kelce, made a surprise appearance on stage during her song 'I Can Do It With a Broken Heart', much to the delight of the crowd. Fans cheered for the duo who cast a spell on the audience.
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