Gen AI, TuringBots, IoT Security Poised To Deliver Fastest ROI: Forrester Report
With new technologies emerging, business and technology leaders need to time those investments based on value, risk and potential payout timelines.
Generative artificial intelligence for visual content, language, TuringBots and internet of things security are the top technologies that will deliver the most immediate return on investment for businesses in 2024 and beyond, according to Forrester’s Top 10 Emerging Technologies in 2024 report.
The acceleration of AI innovation has resulted in the advancement in other emerging technologies. With new technologies emerging, business and technology leaders need to time those investments based on value, risk and potential payout timelines.
As per Forrester, emerging technologies that will offer benefits within the next two years are:
Gen AI For Visual Content: Advanced machine learning models that generate images or video from text, audio or video prompts, this technology will help firms generate visual content for marketing, experiences and products.
Gen AI For Language: Gen AI for language is helping in customer support and content creation but continues to advance. It is accelerating many other technologies as it goes.
TuringBots: Accelerated by advancements in gen AI for language, these AI-powered software robots help developers build applications beyond code generation.
IoT Security: The rising use of devices has led to an increase in security attacks, raising the importance of security for IoT devices. Vendors are competing in a rush to offer capabilities.
Midterm emerging technologies that will deliver benefits in the next two to five years, according to Forrester, include:
AI Agents: The role of autonomous workplace assistants or AI agents has expanded beyond the back office and employee assistance to customer-facing automation. These AI agents will get increasingly sophisticated to better understand and respond to nuance and context.
Autonomous Mobility: This technology will accelerate commercial and urban transportation ecosystem collaborations to deliver personalised mobility experiences for customers and businesses.
Edge Intelligence: Advanced edge intelligence capabilities such as edge machine learning are still not common, even though many foundational elements are becoming available.
Quantum Security: This technology will overhaul security systems for on-premises and cloud compute, storage and network infrastructure, commercial off-the-shelf software, commercial software-as-a-service offerings, and in-house built software.
Emerging technologies that will take at least five more years to deliver tangible value, as per Forrester:
Extended Reality: While XR is advancing in training and onboarding, companies are resisting investing in tools like these until they see broad adoption.
Zero Trust Edge: ZTE technology has the potential to protect remote workers, retail outlets and branch offices with embedded local security, but few ZTE solutions exist today, and legacy devices add additional management complexity.
