Jumbo King - Scalable Business Model Post Brand Repositioning: Nirmal Bang

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Nirmal Bang Report

We recently hosted the management of Jumboking to get an overview of the company's operations, being a franchisee operator and its future plans to scale up Jumboking. Key points

• Jumbo King is Western India's largest chain of homegrown quick service restaurants.

• Transitioned from selling vada pav in 2001 to selling burgers in 2017. Grown eight times in the past six years post repositioning.

• JK operates a network of ~170 stores as of FY24 (137 stores as of FY23end) across Mumbai, Delhi, Hyderabad and Bengaluru.

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