HUL - Unilever Plc’s Power Brand Strategy, Implications For India: ICICI Securities

BQ Prime’s special research section collates quality and in-depth equity and economy research reports from across India’s top brokerages, asset managers and research agencies. These reports offer BQ Prime’s subscribers an opportunity to expand their understanding of companies, sectors and the economy..ICICI Securities Report.Unilever Plc recently highlighted significant shifts in its priorities – one of them is driving faster growth through 'power brands' top-30 brands’ focus 14 have revenues greater €1 billion and 16 others.While this may be the most appropriate strategy for Unilever Plc, we hope this does not constrain country/region-specific brands in India (we estimate such brands account for ~30% of Hindustan Unilever Ltd.’s revenue; brands like Glow and Lovely, Wheel, Brooke Bond, Clinic Plus, Kissan, Bru, Lakme etc. are 'Not' in the top-30 list globally).Unilever Plc had embarked on a power brand strategy around CY2000 (30 power brands in India versus 63) and the results were suboptimal (revenue compound annual growth rate of ~4% over CY2000-10 and material market share losses). We note that while profit pay-offs may come early, revenue growth revival has its own gravity. We hope, 'this time it’s different'..Click on the attachment to read the full report:.Sensex, Nifty Trade Near Fresh High On State Poll Results: Midday Market Update.DISCLAIMERThis report is authored by an external party. BQ Prime does not vouch for the accuracy of its contents nor is responsible for them in any way. The contents of this section do not constitute investment advice. For that you must always consult an expert based on your individual needs. The views expressed in the report are that of the author entity and do not represent the views of BQ Prime..Users have no license to copy, modify, or distribute the content without permission of the Original Owner.

HUL - Unilever Plc’s Power Brand Strategy, Implications For India: ICICI Securities

Unilever’s expectations were to increase sales growth to 5-6% and operating margins to 16% by the end of CY2004.

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HUL - Unilever Plc’s Power Brand Strategy, Implications For India: ICICI Securities

Unilever’s expectations were to increase sales growth to 5-6% and operating margins to 16% by the end of CY2004.

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