ADVERTISEMENT

Honasa Consumer Q2 Results: Mamaearth Parent Posts Rs 18.6-Crore Loss

The Mamaearth parent firm's revenue fell 6.9% to Rs 461.8 crore in the September quarter.

<div class="paragraphs"><p>Honasa Consumer, the parent of Mamaearth, faced a challenging quarter with a Rs 18.6-crore loss as the company restructures its distribution strategy to enhance offline market presence, according to CEO Varun Alagh (Source: Mamaearth website)</p></div>
Honasa Consumer, the parent of Mamaearth, faced a challenging quarter with a Rs 18.6-crore loss as the company restructures its distribution strategy to enhance offline market presence, according to CEO Varun Alagh (Source: Mamaearth website)

Honasa Consumer Ltd. posted a surprise loss of Rs 18.6 crore in the July–September quarter of the current financial year, according to an exchange filing on Thursday.

The Mamaearth parent firm had reported a profit of Rs 29.4 crore in the year-ago period. Analysts tracked by Bloomberg had a consensus estimate of a Rs 6-crore profit.

Mamaearth Q2 FY25 Highlights (Consolidated, YoY)

  • Revenue down 6.9% to Rs 461.8 crore versus Rs 496.1 crore (Bloomberg estimate: Rs 510 crore).

  • Net loss at Rs 18.6 crore versus profit of Rs 29.4 crore (Estimate: Rs 6 crore).

  • Ebitda loss at Rs 30.7 crore versus Rs 40.2 crore (Estimate: Rs 3.3 crore).

Opinion
Rapido Trims Losses By 45% In FY24, Ride Orders Reach 20.7 Crore In FY25

Management Comments

Over the past few months, Honasa Consumer has been implementing Project Neev to optimise their distribution model, Chief Executive Officer Varun Alagh said.

In this quarter, the company had taken strategic steps towards transitioning from super-stockists to direct distributors in top 50 cities, impacting their revenue and profit, leading to a slowdown for Mamaearth, according to the CEO.

"However, this realignment will also strengthen offline go-to-market strategy in the quarters ahead, setting the stage for our next phase of growth," Alagh said. "For us, strengthening our offline GTM capabilities and bringing Mamaearth back on the strong growth trajectory are our top priorities."

Opinion
Hindustan Aeronautics Q2 Results: Profit Up 22%, Beats Estimates

Shares of Honasa Consumer closed 2% higher at Rs 371.55 apiece on the National Stock Exchange, compared to a 0.11% decline in the benchmark Nifty 50. The share price has risen 18.12% in the last 12 months and fell 15.71% on a year-to-date basis.

Ten out of the 12 analysts tracking the company have a 'buy' rating on the stock, one recommends 'hold' and another suggests 'sell', according to Bloomberg data. The average of 12-month analysts' consensus price target implies a potential upside of 42.8%.

Opinion
Q2 Results Updates: Grasim Industries Profit Falls 9%; Hero MotoCorp Profit Rises 14%