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Paint Makers Remain Unfazed By Birla Opus Entry, Flex Pricing Power To Fatten Profit

The paint companies' pricing power is intact despite Birla Opus' entry, said Nuvama Institutional Equities' Abneesh Roy.

<div class="paragraphs"><p>An Asian Paints container outside a hardware store in Mumbai. (Photographer: Vijay Sartape/NDTV Profit)</p></div>
An Asian Paints container outside a hardware store in Mumbai. (Photographer: Vijay Sartape/NDTV Profit)
India's top paint companies—Asian Paints Ltd. and Berger Paints India Ltd.—have started raising prices to cope with higher cost, implying that they are undeterred by competition from new entrant Birla Opus.Asian Paints has increased prices by roughly 1% at the portfolio level with effect from July 22, according to its stock exchange filing. Rival Berger Paints, too, confirmed to NDTV Profit that they have implemented a price hike of ...
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