BusinessweekAs Banking Moves Online, Branch Design Takes Cues From Starbucks
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As Banking Moves Online, Branch Design Takes Cues From Starbucks
Bank of America, Citibank and JPMorgan Chase are all reshaping physical banks to draw in customers for advisory services instead of deposits and withdrawals.
(Bloomberg Businessweek) -- When the new Citibank branch on 64th Street and Third Avenue in Manhattan opened in April 2023 after nine months of renovations, a key element was conspicuously absent: the teller window. The new interior seemed more like a hotel lobby, with a lounge area, open meeting spaces and semi-enclosed wooden cubicles shaped like birdcages. Today, instead of lining up in front of a plexiglass partition, customers s...