Titan Plans Mega Expansion For Tanishq, Taneira Brands
Titan has drawn up plans to open 40–45 showrooms each of Taniera and Tanishq brands this year.
Titan Co., a part of the Tata Group, has ambitious growth strategies for its different brand divisions, with a particular focus on Tanishq, its jewellery vertical, and Taneira, its saree label, for the current year, according to a senior executive.
Additionally, Titan is set to introduce a standalone retail store for its women's handbag brand 'Earth' later in the year, according to Managing Director C K Venkataraman.
Titan is a collaboration between the diverse Tata Group and the Tamilnadu Industrial Development Corp. Venkataraman spoke to journalists after revealing a Helios watch store, the 59th Tanishq jewellery store, and the seventh Taniera store at Pondy Bazaar in Chennai.
Taniera offers the best of Indian sarees under one roof. It offers handcrafted sarees along with a range of ready-to-wear blouses, kurtas, short tops among others, the press release said.
"The launch of the new brand outlets today marks a significant milestone in Titan's ongoing commitment towards aggressive retail expansion in FY24-25, particularly in Tier I, II and III geographies. The recent launches have expanded Titan's existing portfolio, taking the overall exclusive brand retail touchpoints in the state to 98 across the state," he said.
Venkataraman said that the Taniera brand offers a variety of sarees from Kancheepuram, Banaras, and Bengal Silk, among others, in different regions. The sarees available at Taniera range in price from Rs 1,300 to Rs 3 lakh.
"Tanishq is a 25-year-old jewellery brand. Our first store was launched in Cathedral Road, Chennai... Taniera is our fourth showroom in Chennai and Tanishq is the 20th showroom in Chennai," he said.
Responding to a query, he said that the company has drawn up plans to open 40–45 showrooms each of Taniera and Tanishq brands this year. "We are also planning to launch women's handbags' exclusive brand store Earth," he said.
While talking about expansion, he said that 90% of the stores are franchises.
"We are thrilled to expand our retail footprint in Chennai, a city that is both a cultural hub and a key growth market for us. The vibrant and fast-growing consumer base in Chennai has shown a strong affinity for our brands, which has driven us to deepen our presence in the region," he said.
"Our new stores in Pondy Bazaar reflect our commitment to curate high-quality products and exceptional shopping experiences for our customers," he said.
(With inputs from PTI)
