Snowflake Launches AI Data Cloud For Travel And Hospitality Industry

Artificial Intelligence data cloud company Snowflake has launched the AI data cloud for travel and hospitality, uniting Snowflake's data platform, AI capabilities, and industry-specific solutions to deliver data insights for the industry. 

The data cloud addresses key industry trends and use cases, including dynamic pricing and sustainability tracking, developer efficiencies, reputation management, and performance advertising to help organisations across the industry both streamline operations.

“The travel and hospitality sector has stabilised after the pandemic and post-revenge travel phase. Now we see that as technologies have evolved, everyone's thinking about leveraging generative AI. They are now on track to capitalise and think about data strategy, improving their data and their data platform,” Whitnee Hawthorne, Global Head of Travel & Hospitality at Snowflake told NDTV Profit.

Snowflake facilitates airlines, hotels, cruise lines, and travel technology providers to harness data and artificial intelligence to improve operations and customer experiences across the sector.

With Snowflake's AI Data Cloud for Travel and Hospitality, businesses can build and optimise outcomes like hyper-personalised marketing for better customer acquisition, improve customer experiences through enhanced bot performance, and streamline loyalty programs for increased retention. It also optimises operations by refining routes and crew coordination and maximises revenue through improved forecasting, dynamic pricing, and targeted ancillary revenue strategies.

Snowflake has multiple customers in the travel and hospitality sector, such as Amadeus, Marriott, Accor, JetBlue, and Emirates, among others. Hawthorne said, “We do have a really strong set of current travel and hospitality companies, and the goal with this launch is to reach as many as possible. This is a real opportunity for us to start to create a unified platform, so companies can leverage not only their data but the data of their partners and the data of third parties.

In India, Snowflake is looking to target the airline industry to increase its customer base. “The travel and hospitality sector in India has seen significant growth in recent years, particularly in the airline industry. There's been an increase in middle-class travel, and the focus is on partnering with travel companies to enhance messaging and offerings that target this market. The goal is to encourage more profitable travel for airlines and other travel businesses,” Hawthorne said.