Samsung Leads Smartphone Market With 18% Share In 2023: CMR
In the December quarter, however, Chinese company Xiaomi had the highest market share, the report said.
Korean mobile devices maker Samsung led the Indian smartphone market with an 18% share in 2023, market research firm CyberMedia Research said in a report on Monday.
In the December quarter, however, Chinese company Xiaomi had the highest market share, the report said.
According to CyberMedia Research (CMR) estimates, the India smartphone market grew 19% on a year-over-year (y-o-y) basis and the share of 5G smartphone shipments increased to 65 per cent with a 122% growth.
"Samsung maintained its leadership in the smartphone market with an 18% market share, followed by Vivo at 16% in calendar year 2023. In the 5G smartphone segment also, Samsung topped the leaderboard with 23% followed by Vivo at 15% and OnePlus at 13%," CMR's India Mobile Handset Market Review Report said.
In the December quarter, the overall mobile market shipments recorded a growth of 29%.
"Xiaomi (19%), Samsung (18.9%), and Vivo (16%) captured the top three spots in the smartphone leaderboard in the fourth quarter of 2023, followed by Realme (12%) and OPPO (8%)," the report said.
Shipments of premium smartphones -- priced over Rs 25,000 per unit -- recorded a 71% growth y-o-y.
"Apple captured a 6% market share in the smartphone market in the fourth quarter of 2023 (calendar year). The Apple iPhone 15 series constituted more than 50% of its total shipments," the report said.
CMR Industry Intelligence Group analyst Shipra Sinha said 58% of 5G smartphones were shipped under the value-for-money segment in the price range of Rs 7,000-Rs 25,000 apiece, up from 47% in December quarter in 2022.
"The over Rs 50,000 priced super premium smartphone segment experienced a remarkable 65% y-o-y growth. There was a noteworthy growth in the 4G feature phone market, primarily catalysed by Jio," Sinha said.
The feature phone market recorded a 52% y-o-y growth, primarily driven by 4G feature phone models, while shipments of older 2G phones declined 12%.
"Jio dominated the feature phone market with a 38% share, followed by Itel Mobile (23%) and Lava (15%)," the report said.
POCO, Xiaomi's sub-brand, shipments grew 148% in smartphone shipments. Vivo's 5G smartphone shipments recorded a 300% jump on a y-o-y basis.
CMR estimates India's smartphone market to grow 7-8% in 2024, driven by a strong demand for 5G smartphones.
"5G smartphone shipments are expected to surge by over 40%. 4G feature phones are anticipated to grow by over 10% in 2024," the report said.
