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Reliance Consumer May Stop Direct Supply Of Campa Beverages To Udaan — BQ Exclusive

This comes a day after Udaan released a statement, saying it has entered into a partnership with Reliance Consumer.

<div class="paragraphs"><p>Reliance Consumer Products has announced the launch of the iconic beverage brand, Campa. (Source: Company)</p></div>
Reliance Consumer Products has announced the launch of the iconic beverage brand, Campa. (Source: Company)
Reliance Consumer Products Ltd. is likely to have halted supplying its Campa range of beverages directly to business-to-business e-commerce platform Udaan, according to the apex FMCG distributors' body."We contacted the top management of Reliance Consumer, who apprised us that it has not signed Udaan as national distributors for soft drinks brand—Campa," Dhairyashil Patil, president of the All India Consumer Products Distributors' Fe...
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