PhonePe Launches India-Focused Appstore To Take On Google Play
To incentivise developers, Indus Appstore won't levy app listing fees for one year, until April 1, 2025.
PhonePe has launched the consumer version of its Indus Appstore, as it attempts to take on Google Play Store with a localised approach.
The app store will allow Indian consumers to download over 2 lakh mobile applications and games, across 45 categories, and users will be able to discover these apps in 12 Indian languages—catering to 95% of Indians' language preferences, the company said.
"The app store also offers a brand new short-video based discovery feature, to make new app discovery more engaging for consumers," it said in a statement on Wednesday.
To incentivise developers, Indus Appstore won't levy app listing fees for one year, until April 1, 2025; and allow them to use a third-party payment gateway of their choice without extra charges.
