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This Article is From Nov 23, 2022

Anand Mahindra Tweets - The Internet Has Found Adidas' Desi Brother Ajitdas

Anand Mahindra Tweets - The Internet Has Found Adidas' Desi Brother Ajitdas
Source: Screengrab of the image tweeted by @anandmahindra

Imitations of well-known fashion labels are everywhere and have gained popularity among many people, especially the younger generation. Even while brand enthusiasts don't prefer purchasing such goods, they nonetheless manage to capture a sizable share of our Indian marketplaces. The names of the counterfeit goods are also amusingly similar but misleading.

Anand Mahindra, a business magnate, recently posted an image of one such product online that utilises a name and logo that are similar to those of the global sportswear company Adidas. He posted a photo of an Adidas shoe that had been improperly duplicated. And surprisingly, the brand name is what has gained immense popularity. The image shows a white shoe with what appears to be an Adidas emblem and the three-stripe trademark. However, a closer inspection reveals that Adidas is actually written as ‘Ajitdas' on the footwear.

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