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Leadership: RS Sodhi On How Amul Stays Young
Sodhi describes Amul as a commercial organisation with a social objective. "Value for many and value for money".
31 Dec 2021, 08:29 AM IST ![NDTV Profit](/icons/feather-without-circle.svg)
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![<div class="paragraphs"><p>Chocolate Amul ice cream in a refrigerator at a store in Mumbai. (Photographer: Dhiraj Singh/Bloomberg)</p></div>](https://media.assettype.com/bloombergquint%2F2021-12%2F5d33e7f7-7ea4-4aa4-aeec-a71dcc58aa89%2F370426879.jpg?rect=0%2C418%2C3998%2C2249&auto=format%2Ccompress&w=200)
Chocolate Amul ice cream in a refrigerator at a store in Mumbai. (Photographer: Dhiraj Singh/Bloomberg)
How does a 75-year-old enterprise stay young? Strike that.How does a 75-year-old, cooperative enterprise remain India's largest food product marketing company with towering market leadership in branded milk, butter and cheese.As you'd expect, there's no one answer. RS Sodhi, managing director of GCMMF that markets the Amul brand, has a dozen different stories to tell—of taking on big competition but also of coopetition, of being root...
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