BusinessCar Sales In India: Festive Surge Masks Structural Challenges For Automakers
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Car Sales In India: Festive Surge Masks Structural Challenges For Automakers
There are now questions on whether the festive demand will sustain for the rest of the year, even as a model year change necessitates continued discounts.
Cars await deliveries on Diwali outside a Maruti Suzuki Arena showroom in Bandra, Mumbai, on 31 October 2024. (Photo source: Tushar Deep Singh/NDTV Profit)
Trisha, 33, a human resources manager with Indian Hotels Co. in Goa, travelled to her hometown of Ahmedabad in the run-up to Diwali to pick up a ‘Starry Night’ i20 Sportz for herself. The Hyundai outlet offered her a Rs 80,000 discount on the on-road price, with Rs 16,500 worth of accessories thrown in for good measure.The car was delivered on Dhanteras, an auspicious day for vehicle purchases, and Trisha drove to Goa over the Diwali...