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LVMH Rises On Plan To Buy Back Up To €1.5 Billion Of Stock

French billionaire Bernard Arnault is betting LVMH Moet Hennessy Louis Vuitton SE’s stock price will keep rising.

<div class="paragraphs"><p>Bernard Arnault, billionaire and chairman of LVMH Moet Hennessy Louis Vuitton SE, at the inauguration of the Atelier Louis Vuitton Vendome in Vendome, France.</p></div>
Bernard Arnault, billionaire and chairman of LVMH Moet Hennessy Louis Vuitton SE, at the inauguration of the Atelier Louis Vuitton Vendome in Vendome, France.

LVMH shares climbed after the world’s leading luxury goods company announced a plan to repurchase as much as €1.5 billion ($1.59 billion) of its own stock.

The group, led by French billionaire Bernard Arnault, will buy back the shares between now and July 20, LVMH said in a statement Wednesday. The repurchased shares will be canceled.

Arnault, the chief executive officer and chairman of LVMH, is the world’s second-richest person behind Tesla Inc.’s Elon Musk, according to the Bloomberg Billionaires Index. The French businessman and his family own about 48% of the shares in LVMH, with close to 64% of the voting rights.

LVMH rose 2% in early Paris trading, bringing the gain this year to 18% and giving the company a market valuation of about €404 billion, the highest in Europe. 

The owner of Louis Vuitton and Dior regularly engages in buybacks, and last May announced a plan to repurchase up to €1 billion worth of its stock.

(Updates with shares)

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