Air India Aims For 30% Market Share In The Next 5 years: Chief Executive
Air India aims to have a 30 per cent share in domestic and international markets in the next five years as the airline expands services and fleet, its chief Campbell Wilson said on Tuesday.
Describing that the revival of Air India is not a "T20 match" but a "Test match", Wilson said that firstly, the airline wants to restore its reputation and "we have evidence to indicate that the progress is being made".
The loss-making carrier, which was taken over by Tata group in January, has put in place the revival plan 'Vihaan.AI'.
Amid reports about broken seats and service issues in some wide-body planes, the Air India chief said it was hopeful of "getting all business class seats in wide body aircraft in good working order by the end of this month and all the economy class seats by early next year.
Wilson, who is the MD and CEO, told reporters here that Air India aims to have 30 per cent share in domestic and international markets in the next five years.
Currently, the airline has a domestic market share of 10 per cent and an international market share of 12 per cent.
On when the airline's financial turnaround is expected, Wilson said it is going to be a culmination of many things.
As part of revival, Air India is working on getting grounded aircraft back in the air, procuring spares, refurbishing carpets and cushions, among other initiatives in the past nine months.
According to Wilson, many wide-body planes have already been refreshed and it has also renegotiated many contracts.
Among other efforts, the airline has doubled the number of people at call centres to reduce the turnaround time.
'Vihaan.AI' is a comprehensive transformation plan with a detailed road map for next five years.
About the turnaround plan, Wilson said that taxiing will be the first phase where it will identify and address all of the things that have tarnished or are continuing to tarnish the Air India brand.
The next phase will be takeoff where the carrier will accelerate investments in systems, processes, people and equipment, including aircraft.
After that, it will be the climb phase for the airline and over the course of the five years, the carrier will also look to triple the fleet.
The additional five Boeing 777 planes being leased from next month would be utilised for services to North America, Wilson said.
Currently, Tata group has four airlines -- Air India, Air India Express, Vistara and AirAsia India.
The domestic market in India is predominantly a low-cost market.
Collectively it makes sense to consider and sell the network as a single network, whether it is full service or low cost, Wilson said. "We will increase the domestic services as we bring more aircraft".
Noting that Air India's network has not always been purely commercially driven, he also said that the airline might not resume routes that it had operated pre-pandemic as the economic landscape has changed.
While emphasising that Air India is becoming an employer of choice, Wilson said the airline will need many more staff as it expands the fleet.
He also added that historically, Air India has not invested enough in technology.
To a query about the synergies between Tata group companies helping the revival of Air India, the CEO said there is huge sharing of intellectual property, practice and business expertise, among others.
The airline will be inducting 5 wide-body Boeing and 25 Airbus narrow-body planes over the next 15 months. The aircraft being leased are 21 Airbus A320 neos, 4 Airbus A321 neos and 5 Boeing B777-200LRs.
Air India's narrow-body fleet stands at 70 aircraft. Out of them, 54 are in service and the remaining 16 aircraft will progressively return to service by early 2023. The wide-body fleet stands at 43 aircraft, of which 33 are operational. The rest will return to service by early 2023, it had said in September.
