ADVERTISEMENT
Local FMCG Players Make A Comeback As Giants Combat Inflation, Rural Stress
Small manufacturers are driving the value and volume growth, particularly in non-food categories.
![<div class="paragraphs"><p>Representational image. (Source: Unsplash) </p></div>](https://media.assettype.com/bloombergquint%2F2023-07%2F379cc7be-6344-48a4-9b07-b9fac4810254%2Fravi_sharma_HJ8Pptkz0Gk_unsplash.jpg?auto=format%2Ccompress&w=200)
Representational image. (Source: Unsplash)
Big brands in the burgeoning $110-billion fast-moving consumer goods market are facing a competitive wake-up call as they lose ground to smaller, more local peers who are growing in strength and gaining share.The local brands—operating within a single market—are growing faster in all categories from noodles to dishwash bars and are grabbing market share from powerhouse brands of multinationals like Hindustan Unilever Ltd. and Nestle ...
![](/images/white_gradient.png)
I’m already a Subscriber Sign In
To continue reading this story
Subscribe to unlock & enjoy all Members-only benefits
Choose a plan
Renews automatically. Cancel anytime.
Access to
Curated
Newsletters
20,000+
Research Reports
Priority Pass
to Special Events
Ad-Lite
Experience
Members-Only
Rewards
NDTV Profit
Exclusive Stories
Full Access to
NDTV Profit App
Access to
20,000+
Research Reports
Ad-Lite
Experience
NDTV Profit
Exclusive Stories
Curated
Newsletters
Priority Pass
to Special Events
Members-Only
Rewards
Full Access to
NDTV Profit App
Still Not convinced ? Know More
ADVERTISEMENT