FMCG Stocks To Buy: Axis Securities Recommends These Two Shares To Buy This November

Axis Securities Report

Varun Beverages - Buy / Target price Rs 700

Recommendation Rationale

Varun Beverages Ltd. has consistently outperformed its peers in recent quarters despite the volatile environment.

Varun Beverages is expected to maintain its strong growth momentum driven by several key factors:

1. The successful strategic acquisition of the BevCo, which consolidates its presence in South Africa and DRC;

2. Expansion of its snacks portfolio outside India, particularly in Zimbabwe and Zambia;

3. Continued focus on increasing distribution reach, especially in rural areas;

4. The commissioning of multiple greenfield and brownfield facilities, enhancing manufacturing capabilities and market reach while reducing transportation costs; and

5. Expansion of the high-margin Sting energy drink, along with increased emphasis on value-added dairy, sports drinks (Gatorade), and juice segments. These investments are expected to support the company’s long-term growth and profitability.

DOMS Industries - Buy / target price Rs 3120

The company has been implementing strategic initiatives over the last couple of years, and these are expected to bear fruit in the coming years. A few notable initiatives are:

1. Managing entire end-to-end operations, driving operating efficiency while maintaining high-quality standards. The new 44-acre greenfield facility will further boost growth;

2. The company’s continued focus on launching new products and expanding into the larger pens category, as opposed to its earlier presence in the small pencil segment, which will broaden its product portfolio. Additionally, entering the fast-growing bags, toys, and diaper segments will further boost growth;

3. There is significant potential for distribution expansion, with DOMS currently reaching 135,000 outlets. The company has the potential to expand its reach to ~300,000- 350,000 outlets, as there is still untapped potential in the east and south markets as well as smaller towns in India; and

4. The strategic partnership with FILA, which enables DOMS to expand its global reach while leveraging FILA’s R&D capabilities, providing a long-term advantage.

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